Broad Support and User Base

WordPress has one of the largest user bases of any content management system.  Why is this a good thing?  Well, it means that there’s a lot of community support.  It means that if there’s a feature you want, there’s a good chance someone has already developed it as a plug-in (there are tens of thousands of plug-ins for WordPress).  If you run into a bug or other problem, there’s a good chance that you can find someone else who has already experienced this problem with a Google Search.  This all translates into fewer hours and more features for your author website.  You get more for less.

What this also means is that rather than having to go out and buy expensive books to learn how to design WordPress sites, I have been able to learn everything I know from reading online.  So I have less up-front investment (although still quite a bit of investment in mastering parts of it). Those savings get passed on to clients, ultimately.

Great Back-end Usability

The back-end of a site is the part that only the site author sees.  It’s where you go to manage your content, write new blog posts, and so on.  Because your readers never see this part of your software, you might be tempted to be satisfied with any old thing–that is, if you’re already a computer expert, and don’t have any trouble learning new interfaces.  Not all interfaces are created equal.  Now, WordPress hasn’t always had a nice, user-friendly back-end, but these days, it’s quite simple and beautiful.  I enjoy spending time inside of the WordPress software, configuring things, and a good portion of my enjoyment is due to that.

And chances are, you’ve already used WordPress.  A lot of authors have already used sites like WordPress.com to set up blogs in the past.  So this means you spend less time learning an interface, and more time working on your writing.

Power Theme System

WordPress allows you to configure and lay out your site any way you want, and it does it through a straightforward theme engine with well documented template tags.   Through a combination of plugins, theme writing, HTML, CSS, and judicious JavaScript, there hasn’t been a design concept I have come across that can’t be implemented in some fashion with the system.  And using a good blank theme as a starting base, you can have a theme up and running from an HTML prototype very quickly.  You dream it up, and I build it.  It’s as easy as that.

A CMS, Not Just a Blog

Some people make the mistake of thinking that WordPress is just for blogs.  That’s only a small part of what WordPress can do these days.  With a few basic plugins, you can build just about any kind of Content Management System feature you might want.  And most importantly to authors, it gives you a user-friendly way of managing and editing that content.   Rather than having to spend money down the road paying your webmaster to update your site, you can do it yourself through the back-end.  It’s a win-win for you and your webmaster.

Conclusion

So those are just a few of the reasons I use WordPress.  I was very hesitant to adopt it early on because I had read a lot of negatives, but each one of those negatives has been addressed by the development team.  Eventually, it made less sense to stick with an old warhorse like Movable Type and to move on and work with the younger, more dynamic WordPress.  Since I made the move, I haven’t looked back.