In Praise of Small Things
A few decades ago, “big” was in. Big Gulps, Big Box Stores, megachurches, the Notorious B.I.G., supersized meals… there was even a movie, Big. We loved the perceived value of buying “in bulk,” and neighborhoods welcomed the arrivals of Super Walmarts and Super Targets. Bigger was almost universally considered to be better. Nowadays, the pendulum has swung back, and “little” […]
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